Working closely with founder Robin Covey, I took on multiple roles as graphic designer, food photographer, and web designer to bring this vision to life. We delved into the desires of NOVO's target audience, crafting a bold yet classic visual identity with a contemporary twist. Inspired by the restaurant's rich history and eclectic menu, we retained the essence of the existing logo but refreshed the color palette to highlight the clean, classic quality of NOVO's ingredients and styling. Leather-bound menus, tantalizing food photography, and carefully crafted copy now spotlight the restaurant's culinary excellence and inviting atmosphere.

To ensure a seamless and engaging experience, I built a user-friendly website focused on photography, making reservations and menu updates easy and accessible. The services provided included a full re-brand, a detailed style guide, a library of photography for social media, and the new website. The redesign was a success, positioning NOVO as a top choice for special occasions while preserving its charm and welcoming a broader, younger audience. If you're looking for a designer who can revitalize your brand with comprehensive services, let's connect and create something memorable together.