MGE UNDERGROUND
Building Trust, One Project at a Time
When MGE Underground, a leading utility contractor in California, approached us, they were looking to refresh their brand and attract new talent to their expanding team. With a reputation for safely completing complex infrastructure projects, they needed a visual identity that reflected their expertise and commitment to quality.
We began by uplifting their existing logo mark and creating a cohesive brand identity that would resonate across all platforms. Collaborating closely with Christy Cosby for copywriting support, I developed comprehensive brand guidelines and designed a new website that highlighted MGE's outstanding projects. After interviewing numerous staff members, it became clear that the website needed to function not only as a portfolio but also as a powerful recruitment tool.
MGEUnderground.com
The design process focused on visual unity and user experience. We incorporated stunning project photography, clean lines, and intuitive navigation to ensure a strong online presence. This approach not only showcased their work but also helped build trust with potential recruits and clients. The new brand and website have been pivotal in MGE Underground's growth, helping them secure a major contract with PG&E and aiding in the rebuilding of Paradise, CA, after the devastating wildfires.
By reflecting their values in a clear and cohesive experience, MGE Underground continues to earn trust and expand their reach across California.