California Polytechnic State University, San Luis Obispo

Delivered: Art Direction, Branding, Graphic Design, Photography

At Cal Poly, SLO I created graphic design work for campus-wide campaigns focused on DEI initiatives that promoted belonging and inclusion. This included bringing guest speakers of color to campus and providing Cal Poly branded print materials. These efforts helped to foster a safe and diverse learning environment at the university.
CalPoly.edu

Campus Wide Campaigns

I played a key role in establishing a unified brand for a campus-wide campaign centered on the closure and construction of the Kennedy Library. Through collaboration with various stakeholders across the University, I successfully designed and implemented signage, employing a strategic approach to communicate accessible locations for library resources throughout the campus. This ongoing 3-5 year initiative involves a comprehensive 6+ month process for branding and implementation.

CAMPUS WIDE strategic planning

A collaborative effort with on-campus Facilities involved the development of a comprehensive 15-page booklet and ADA-compliant PDF document outlining their Diversity, Equity, and Inclusion (DEI) strategic plan for the upcoming years.

PRINT DESIGN

At Cal Poly, SLO, I provided campus-wide print designs for the Student Affairs Office and the Office of the Dean of Students. Donor letters, one sheets, and posters are designed to showcase the university's unique blend of photography and design, elevating the Cal Poly brand to an even higher level.